New Development

When starting a new project, it is difficult to know where to start. What comes first? What do you need to know at the beginning? What are the priorities? Spaformation will guide you through these critical times as the decisions you make today will be the ones that ensure your success in the end. By employing our detailed approach, your team will enjoy its greatest chance for success.

You may choose to engage us for all—or just parts—of the development process. It is never too late to ask for independent and experienced advice on your new project. Here is how we approach a new project:

MARKET RESEARCH

  • Competitive analysis
  • Target market
  • Feasibility analysis – potential usage

CAPITAL ASSESSMENT

  • Business, sales, and marketing plan
  • Financial forecasts

FEASIBILITY

  • It all begins with a great idea to build a spa. Whether it is a day, resort, destination, or medical spa, one of the keys determinations of your financial success will be good planning. We will help you look at all the factors required to make good decisions in creating the size, scope, and servicing of your spa.

SALES & MARKETING

  • Retail Sales Training
  • Website Development
  • Social Media Strategies
  • Online Marketing

STARTUP COSTS

  • Construction
  • Capital equipment list
  • Capital expense list – furnishing, fixtures, supplies etc.
  • Budget analysis – includes expenses
  • Labor assumptions – management, compensation plans, incentive plans

BUSINESS DEVELOPMENT

  • When you start or expand your project, you want to consider the countless possibilities on how to build—and run—your operation efficiently and professionally.
  • Spaformation will lead you through this process to choose what are the best practices for a spa with the location, size and focus of your facility.

OPERATIONS

  • Create hierarchy, job descriptions and job duties for manager, staff and support
  • Develop operations, front desk, personnel, and managers manuals
  • Hours of operations, personnel, and appointment scheduling
  • Uniforms, presentation
  • Accounting setup
  • Operational expenses
  • Computer system selection and implementation
  • Client flow, policies and procedures
  • Interview, hire and train all staff
  • Purchasing and inventory strategies and initial ordering
  • Reporting processes

YEAR ONE MARKETING PLAN

  • Collaterals materials including but not limited to:
  • External Use – Logo, brochure, business cards, letterhead, menu, signage
  • Internal Use – bags, appointment cards, signs, gift certificates, comment cards, complaint forms, staff appraisal schedules, consultation forms etc.
  • Hours of operations, personnel and appointment scheduling
  • Public relations strategy, launch and press kit
  • Effectiveness tracking
  • Email Marketing

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