Our Philosophy

Our companies are built upon the philosophy that by providing the highest level of personalized service combined with experience, intimate knowledge and mindful intention we will help our clients achieve the positive change, growth and goals they desire.

“Forming the links to positive change”

Our Core Values

These are the principles that guide or ongoing personal and business practices:

  • Commitment: From the beginning to the end of all projects we are focused on our client’s success.
  • Integrity: Being fair and honest. Always choosing what is in the best interests of our client.
  • Caring: Listening to our client, respecting and understanding their needs, and creating & maintaining a healthy positive environment.


Aformation Inc. d.b.a. Spaformation and Salon Prophets is proud of our service reputation to the spa, salon and wellness industry. All enquiries regarding any of our consulting, marketing, coaching or training services are treated in complete confidence. We advocate the use of Confidentiality and Non-Disclosure Agreements and respect the privacy of each of our clients’ and prospective clients’ situations, systems and information.


We respect your privacy. Spaformation is committed to maintaining your confidence and trust and, accordingly, maintains the following privacy policy to protect the personal information you provide to us online. Any information you give to Spaformation will be held in strict confidence and will not be used in ways that you have not consented to.

  • Email: If you choose to e-mail us and provide personally identifiable information about yourself, we will not use the information for any purpose other than to respond to your inquiry.
  • Resale or Disclosure of Information to Third Parties: Spaformation does not sell, rent, loan, trade or lease any personal information collected at our site.
  • Browser Information Collected on the Website: Our web site logs are not personally identifiable and we make no attempt to link them with the individuals that actually browse the site.
  • Use of cookies: We do not use cookies on this site.