New Development
When starting a new project, it is difficult to know where to start. What comes first? What do you need to know at the beginning? What are the priorities? Spaformation will guide you through these critical times as the decisions you make today will be the ones that ensure your success in the end. By employing our detailed approach, your team will enjoy its greatest chance for success.
You may choose to engage us for all—or just parts—of the development process. It is never too late to ask for independent and experienced advice on your new project. Here is how we approach a new project:
MARKET RESEARCH
Competitive analysis
Target market
Feasibility analysis – potential usage
CAPITAL ASSESSMENT
Business, sales, and marketing plan
Financial forecasts
FEASIBILITY
It all begins with a great idea to build a spa. Whether it is a day, resort, destination, or medical spa, one of the keys determinations of your financial success will be good planning. We will help you look at all the factors required to make good decisions in creating the size, scope, and servicing of your spa.
SALES & MARKETING
Retail Sales Training
Website Development
Social Media Strategies
Online Marketing
STARTUP COSTS
Construction
Capital equipment list
Capital expense list – furnishing, fixtures, supplies etc.
Budget analysis – includes expenses
Labor assumptions – management, compensation plans, incentive plans
BUSINESS DEVELOPMENT
When you start or expand your project, you want to consider the countless possibilities on how to build—and run—your operation efficiently and professionally.
Spaformation will lead you through this process to choose what are the best practices for a spa with the location, size and focus of your facility.
OPERATIONS
Create hierarchy, job descriptions and job duties for manager, staff and support
Develop operations, front desk, personnel, and managers manuals
Hours of operations, personnel, and appointment scheduling
Uniforms, presentation
Accounting setup
Operational expenses
Computer system selection and implementation
Client flow, policies and procedures
Interview, hire and train all staff
Purchasing and inventory strategies and initial ordering
Reporting processes
BUSINESS DEVELOPMENT
Collaterals materials including but not limited to:
External Use – Logo, brochure, business cards, letterhead, menu, signage
Internal Use – bags, appointment cards, signs, gift certificates, comment cards, complaint forms, staff appraisal schedules, consultation forms etc.
Hours of operations, personnel and appointment scheduling
Public relations strategy, launch and press kit
Effectiveness tracking
Email Marketing
