When starting a new project, it’s difficult to know where to start. What comes first? What do you need to know at the beginning? What are the priorities? Spaformation will guide you through these critical times as the decisions you make today will be the ones that ensure your success in the end. By employing our detailed approach, your team will enjoy its greatest chance for success.
You may choose to engage us for all—or just parts—of the development process. It is never too late to ask for independent and experienced advice on your new project.
Here’s how we approach a new project:
MARKET RESEARCH
Competitive analysis
Target market
Feasibility analysis – potential usage
CAPITAL ASSESSMENT
Business, sales, and marketing plan
Financial forecasts
FEASIBILITY
It all begins with a great idea to build a spa or wellness business.
Whether it is a day, resort, destination, or medical spa, one of the keys determinations of your financial success will be good planning.
We will help you look at all the factors required to make good decisions in creating the size, scope, and service offering of your spa.
SALES & MARKETING
Retail Sales Training
Website Development
Social Media Strategies
Retail Sales Training
Online Marketing
STARTUP COSTS
Construction
Capital equipment list
Capital expense list – furnishing, fixtures, supplies etc.
Budget analysis – includes expenses
Labor assumptions – management, compensation plans, incentive plans
OPERATIONS
Create hierarchy, job descriptions and job duties for manager, staff and support
Develop operations, front desk, personnel, and managers manuals
Hours of operations, personnel, and appointment scheduling
Uniforms, presentation
Accounting setup
Operational expenses
Computer system selection and implementation
Client flow, policies and procedures
Interview, hire and train all staff
Purchasing and inventory strategies and initial ordering
Reporting processes
