Spa marketing is a game changer in the spa business world.
You can have the most amazing offers in town. But if the spa business down the street is more strategically loud about their offers, they will without a doubt snatch even the customers that would otherwise be yours.
That’s the case in the Spa industry. There are multiple players today. And you must find ways to drive customers your way from the competition. How better would you go about it, than to give them reasons to come in and try stuff out?
A nice menu will draw customers in and influence their decision to trade. That means it could be placed somewhere strategic, such as your website or at the entrance to your spa.
Sounds like a nice way to convert passersby into customers? I bet it does. The following are some tips on how to make your spa menu a powerful marketing tool.
How inviting are the descriptions?
Use genuinely appealing words to connect with people. They need to see why they should come into your spa instead of the seemingly snazzy competitor just blocks away.
Make the treatments come out as deluxe as possible to the guest. That way, they will be excited at the prospect of getting an unforgettable experience. Give them a reason or two to be excited in anticipating what you’ll offer them.
Make necessary changes to your spa menu with different seasons
You don’t want to be too predictable with your services. Predictable often borders boring. And as soon as you bore down your customers, you can be sure to lose them to someplace more livelily.
In the hospitality world, different seasons bring different preferences. Read them well and make changes to your menu to keep it relevant. It’ll be amazing how being trendy keeps your spa business ahead of the curve all year long.
Make it easy to navigate
Keep every description precise. The purpose of the menu is to tell customers what you offer, not to entertain them. Engage the customer right from the first word or sentence. Otherwise, you risk losing them.
Does any of these fit your spa menu? If not, it’s high time you did something about it. Most of all, ensure you have variety and a proper balance throughout your spa marketing.
Need more insight? Book a Discover Session here.
